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Citrix Work Portfolio
As the Senior Marketing Manager, I played a pivotal role in shaping and executing Citrix's integrated Marketing and Communication strategy across Mexico and NOLA, driving a significant impact on brand awareness, lead generation, and sales growth.
-Hosted engaging seminars and workshops to educate customers and partners about Citrix's solutions
-Implemented targeted ABM programs to nurture and convert key decision-makers
-Collaborated with partners on joint marketing initiatives to expand Citrix's reach and impact
-Organized a thrilling sports event with Formula One to generate excitement and brand awareness
-Facilitated virtual roundtables to foster thought leadership and engagement among industry experts
-Created immersive branded virtual experiences to deliver captivating and memorable interactions
-Conducted webinars to cater to a regional audience and maximize accessibility
-Developed captivating gamification experiences to enhance engagement and drive learning
-Hosted exclusive hospitality events to strengthen relationships and cultivate loyalty among key stakeholders