The LYCRA® Company work portfolio

At The LYCRA Company, I spearheaded the development and execution of comprehensive communications and marketing strategies for both local and global projects, driving significant growth and value for the LYCRA® brand across Latin America. My efforts resulted in increased sales, enhanced brand loyalty, and an expansion of market share, effectively positioning LYCRA® as a leading brand in the region.

Organized and executed a diverse range of events and activities, including seminars, conferences, training sessions, product launches, fashion shows, social events, co-branding initiatives, and PR campaigns, to drive brand awareness, engagement, and sales across Latin America.